Clay Shirky
Clay Shirky's "Ontology is overrated" - good read
03/11/10 16:56 Filed in: taxonomies
Here's a
taste, and you can find the whole thing
here:
One reason Google was adopted so quickly when it came along is that Google understood there is no shelf, and that there is no file system. Google can decide what goes with what after hearing from the user, rather than trying to predict in advance what it is you need to know.
Let's say I need every Web page with the word "obstreperous" and "Minnesota" in it. You can't ask a cataloguer in advance to say "Well, that's going to be a useful category, we should encode that in advance." Instead, what the cataloguer is going to say is, "Obstreperous plus Minnesota! Forget it, we're not going to optimize for one-offs like that." Google, on the other hand, says, "Who cares? We're not going to tell the user what to do, because the link structure is more complex than we can read, except in response to a user query."
Browse versus search is a radical increase in the trust we put in link infrastructure, and in the degree of power derived from that link structure. Browse says the people making the ontology, the people doing the categorization, have the responsibility to organize the world in advance. Given this requirement, the views of the catalogers necessarily override the user's needs and the user's view of the world. If you want something that hasn't been categorized in the way you think about it, you're out of luck.
The search paradigm says the reverse. It says nobody gets to tell you in advance what it is you need. Search says that, at the moment that you are looking for it, we will do our best to service it based on this link structure, because we believe we can build a world where we don't need the hierarchy to coexist with the link structure.
One reason Google was adopted so quickly when it came along is that Google understood there is no shelf, and that there is no file system. Google can decide what goes with what after hearing from the user, rather than trying to predict in advance what it is you need to know.
Let's say I need every Web page with the word "obstreperous" and "Minnesota" in it. You can't ask a cataloguer in advance to say "Well, that's going to be a useful category, we should encode that in advance." Instead, what the cataloguer is going to say is, "Obstreperous plus Minnesota! Forget it, we're not going to optimize for one-offs like that." Google, on the other hand, says, "Who cares? We're not going to tell the user what to do, because the link structure is more complex than we can read, except in response to a user query."
Browse versus search is a radical increase in the trust we put in link infrastructure, and in the degree of power derived from that link structure. Browse says the people making the ontology, the people doing the categorization, have the responsibility to organize the world in advance. Given this requirement, the views of the catalogers necessarily override the user's needs and the user's view of the world. If you want something that hasn't been categorized in the way you think about it, you're out of luck.
The search paradigm says the reverse. It says nobody gets to tell you in advance what it is you need. Search says that, at the moment that you are looking for it, we will do our best to service it based on this link structure, because we believe we can build a world where we don't need the hierarchy to coexist with the link structure.